Project Overview
Developed the visual identity for GovTech Singapore’s AI Capture the Flag (AI CTF) competition, creating a refreshed event brand that felt modern, technology-driven and engaging while remaining aligned with GovTech’s corporate identity. The identity was rolled out across both digital and physical event touchpoints leading up to the event at SICW.
The Challenge
The existing branding lacked a distinctive identity that reflected AI, cybersecurity and problem-solving.
The challenge was to create a visual system that could:
Appeal to students and industry professionals
Communicate innovation without feeling overly technical
Remain recognisably GovTech
Scale across multiple event applications
Design Thinking
Rather than relying on cliché AI imagery, I explored a cleaner, more modular visual language inspired by:
Neural networks
Data connections
Digital grids
Computational systems
Puzzle-solving mechanics
This created a flexible identity that could evolve across different applications while maintaining a recognisable look and feel.
