The afterparty was designed to sustain the energy of the MLB Mandarin Gallery opening, offering invited guests a seamless transition from retail launch to nightlife experience at Singapore EDITION. The event focused on creating an intimate yet high-impact environment that encouraged connection, celebration, and brand immersion beyond the store opening.
Scope of work included creative direction support and on-ground event setup, translating the concept into a cohesive spatial and experiential execution that maintained momentum and elevated the overall launch experience.
