As a creative designer for Avenue Singapore, the role involved executing monthly artwork rollouts and developing visual concepts for resident DJ nights and curated event themes. The scope also included F&B promotional shoots, creating content that highlighted signature cocktails and dining experiences for digital and social platforms. Responsibilities spanned creative direction, visual execution, and on-ground support, ensuring all outputs were visually cohesive, brand-aligned, and reflective of Avenue’s refined nightlife identity across both digital and live touchpoints.
Art Direction by Rachel Chew
Photography and Styling: JYU Studios