Overview
Supported the launch of Swee Lee’s new mobile app and Vinyl Library by developing a cohesive retail activation that connected the physical and digital experience. The activation was designed to drive awareness of the new app while introducing customers to the Vinyl Library through engaging in-store touchpoints.
Responsibilities
Developed the visual direction for the launch activation across physical and digital touchpoints.
Designed event and environmental graphics, including retail displays, signage, and promotional collateral.
Adapted campaign visuals to create a cohesive in-store experience that highlighted both the app launch and Vinyl Library.
Prepared production-ready artwork and worked closely with vendors to ensure accurate fabrication and installation.
Coordinated artwork revisions, approvals, and production timelines to support the launch schedule.
Collaborated with internal stakeholders to ensure the creative execution aligned with the launch objectives and brand guidelines.
