I’m rachew, a creative art director working across nightlife, brand storytelling, and experiential design. Since July 2023, I’ve built hands-on experience developing concept-driven ideas rooted in nightlife culture and live experiences. My practice sits at the intersection of creative direction, visual storytelling, and on-ground execution, shaping narratives and translating concepts into immersive, real-world moments.
From ideation to delivery, I enjoy managing events end-to-end, with a focus on creating visually strong, culturally relevant experiences that leave a lasting impression.