Client: DIAGEO SINGAPORE
Aged Above The Clouds invites consumers to embark on an endless journey through the enchanting world of Zacapa. This launch seeks to inspire limitless exploration, positioning Zacapa as the key to extraordinary adventures. Our scope of work included comprehensive event planning and programming, creative art direction, as well as the conceptualisation and creation of seeding kits.
For Ron Zacapa’s regional event launch, the creative direction centred on building an immersive world that made guests feel above the clouds. This involved leading the creative setup and concept ideation across key touchpoints, including a smoke-filled room designed to evoke elevation and a 3D bottle projection that brought the brand story to life. The overall flow and spatial layout were carefully considered to guide guests seamlessly through the experience. The scope also included procuring custom branded elements (such as metallic tokens and bracelets) which help to reinforce Ron Zacapa’s premium, crafted identity.
